About Me
Hola! I’m María Rendo, a digital communications professional from Buenos Aires, Argentina, based in New York City.
I studied digital creativity, planning, and strategy at Brother Ad School, the most awarded creativity school in the world.
I have over eight years of experience creating social media campaigns and content, and working on website content. I’m currently the Digital Content Producer at Vital Strategies.
My Resume
Vital Strategies (09/2024 - Present)
Digital Content Producer
Women Deliver (07/2020 - 09/2024)
Senior Associate, Digital Communications
Associate, Digital Communications
Build a digital strategy and calendar to raise awareness about initiatives, impact, and success stories.
Create and manage content for the VitalTalks podcast, institutional newsletters, 2 websites and 5 social media accounts (X, LinkedIn, Instagram, Threads, Facebook); create a launch plan and content for Bluesky and TikTok.
Work across 10 program teams to create multimedia content and organize the digital calendar.
Monitor and report performance and user engagement for websites, newsletters, and social media accounts.
Analyze, optimize, and provide insights and recommendations on current and future content planning and strategy.
Social Media Lead — from strategic planning to content creation and execution — for seven highly-active accounts
Increased community engagement by 63% via interactive content such as quizzes, polls, trending memes, Instagram Reels, Twitter Communities, and Trello social media toolkits.
Developed social media KPIs; Regularly analyze and report on performance to leadership and donors.
Conducted influencer and stakeholder mapping and implement engagement strategy, securing six new influencers.
Managed the organization’s website, the Women Deliver 2023 Conference trilingual website, and the Conference mobile app, including relationships with designers, translators, and developers.
Created and managed paid advertising program across Meta and LinkedIn, specifically for program and event promotion.
Prepared monthly newsletter content (copy and visuals), run A/B tests, create click-to-tweets, and lead acquisition strategy.
Led the digital communications strategy and content production for the Women Deliver 2023 Conference, which received over 33 million impressions online during the week of the Conference.
Malala Fund (09/2018 - 07/2020)
Communications Coordinator, Communications and Creative
Maintained website up to date with press releases, content updates, and stories to drive new and repeat traffic.
Wrote and edited content in English, Spanish, French, and Portuguese for social media posts, video subtitles, and Assembly, Malala Fund’s digital publication — doubling Assembly’s Spanish and Portuguese content in one year.
Pitched and coordinated media interviews for Malala Fund’s staff, co-founders, girl advocates, and supporting influencers.
Global Citizen (02/2018 - 05/2018)
Global Policy and Advocacy Intern, Women & Girls
Americas Society / Council of the Americas (06/2016 - 07/2017)
Executive Office Intern
Organized high level events during the Commission on the Status of Women with the policy team, UN Women, international advocacy organizations, government representatives, and celebrities.
Prepared social media toolkits and concept notes for five unique campaigns on women’s rights and gender equality.
Wrote and published three articles to increase public awareness on women's rights.
Wrote press releases, talking points and speeches in English and Spanish for public events and high-level letters.
Managed the Facebook, Twitter (now X), and Instagram accounts, increasing the number of followers by 83% on Facebook, 77% on Twitter, and 61% on Instagram.
Promoted events such as conferences, panels, and speaking engagements across digital channels.
Award-winning projects
2020 Webby Award for Websites and Mobile Sites Email Newsletters
2020 Telly Awards, Silver Winner for Series: Social Video