The Women Deliver 2023 Conference (WD2023)
As the Senior Associate, Digital Communications, at Women Deliver, I led all the social media content planning, strategy, and execution for the Women Deliver 2023 Conference, as well as the creation and maintenance of its trilingual website and mobile app, for two years (2021-2023).
I also played a key role in the creation of the Conference’s brand and led the content creators scholarship program.
Here are some of the visual and audiovisual assets I created:
Content about the Women Deliver 2023 Conference received over 33 million impressions online during the week of the Conference alone. The hashtag #WD2023 received over 2 million impressions that week.
As part of our commitment to accessibility, I worked with Experience Dynamics to ensure our digital platforms and communications were as accessible as possible. For example, we added alt text to all images and ensured the website worked well for screen readers.
I’m proud to share below some of the best performing content I created for Women Deliver’s most active social media accounts to promote the Conference, encouraging delegates to register, apply for scholarships, post about their experience, and more.
Women Deliver’s WD2023 Instagram content
The most watched video
Keeping the momentum going after the Conference
The most liked non-video post
Announcing the first batch of speakers
Women Deliver’s WD2023 Twitter (now X) content
These were the top 3 posts on Twitter about the Conference (before, during, and after).
The first collaborative post with a content creator
Answering the most-asked question our team received