Women Deliver Website Redesign
In 2024, as part of Women Deliver’s Brand & Narrative team, I played a key role in the organization’s rebranding. To launch the organization’s new look and feel, I led the redesign of womendeliver.org. This was the website’s first redesign in 8 years.
Before
After
New look
Women Deliver’s refreshed brand mirrors the organization’s evolution and was created in consultation with the organization’s global network of partners, including youth advocates. The new website, created with Aardvark Brigade, incorporates the new brand, as well as modern, visually engaging elements like animations.
A sharpened focus
The website launch was also an opportunity for Women Deliver to present its sharpened focus on safeguarding and advancing the bodily autonomy and sexual and reproductive health and rights (SRHR) of adolescent girls. Another main component of the website redesign, was gathering and editing the new content (visual and written) to reflect the organization’s work. The new navigation menu, especially the How We Work and What We Work On sections, thoroughly explain Women Deliver’s advocacy work and programs.
Accessibility
Women Deliver is committed to carrying its mission in a more intentional, inclusive, and accessible way than ever before. As part of this commitment, the redesigned website went through an accessibility audit, which drove the visual and structural designs.
The Launch
As the digital communications lead at Women Deliver, I also led the launch of the new brand and website in March 2024. This included social media posts across four platforms (Facebook, Instagram, LinkedIn, and X) and a newsletter.
Here are two examples of social media posts from that campaign 👇